geoff morley

ceo

Geoff has been a pioneer of several internet-based technologies such as
e-commerce, mobile marketing & advertising, and, most recently, IoT as the former CEO of Elstat.  

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He has a wealth of international business experience and has led teams across the world, including the Americas, Europe, the Middle East, India, & China.

sophie johnson

marketing director

Sophie is responsible for our brand marketing and communications strategy. She brings expertise gained during fifteen years at large international institutions.

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​Her key focus is on developing programs to inform and educate clients and prospects to maintain the long-term growth of the company.

colin chapman

cto

Colin has 20 years of experience in product and technology leadership and development. He has gathered his wealth of experience in a range of senior roles, most recently serving as CTO of elstat.

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​Colin has been deeply involved in creating innovative, class leading IoT products in a diverse range of industries throughout his career.

pedro caetano silveira

head of analytics

Pedro has a background in engineering and mathematics. He joined assets365 from Metalfrio having concentrated on developing its IoT initiative. 

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His focus is on leading our insights division to deliver value for our customers, transforming their data into scalable actions.